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Why plant trees with GROW MY TREE?

At GROW MY TREE, the planting of every single tree is certified. This is to provide absolute transparency so that you can be 100% sure that your trees are actually being planted. This process is a crucial part of our GROW MY TREE methodology and is implemented together with our local partners. The following is also included in your tree package:

  • Raising the seedlings with the support of local smallholders and villagers.
  • Planting the seedlings.
  • Long-term care and monitoring of the growing trees.
  • Support of holistic projects "beyond the tree" with societal impact.
Our GROW MY TREE methodology

Where and how are the trees planted?

Planting a tree through GROW MY TREE means supporting reforestation projects with a social impact. Our mission would not be possible without our inspiring Tree Planting Partners who are doing the hard work on the ground! We would like to explain to you exactly how it works:

  • The trees are being planted in collaboration with our partners in the Global South.
  • The effect of planting a tree for the compensation of CO2 emissions and climate protection is given worldwide regardless of where emissions are caused and emitted.
  • In nurseries, the trees are initially sown and raised to small plants.
  • The seedlings are planted in collaboration with local farmers and generate income and employment opportunities.
  • The villages protect their new forests in their own interest .
  • The sustainability of every individual project is very important to us.
Any open questions?

FAIR - What we pay attention to in choosing supported projects

When choosing supported sites, we attach great importance to the content of the projects and the local social conditions. We reduce extreme poverty and restore healthy ecosystems by planting trees in cooperation with our partners. This is important to us:

  • Help to self-help: Generation of positive multiplier effects through the creation of long-term training and employment opportunities via cooperating with local smallholders and villagers.
  • Ownership: The planted trees belong to the farmers and not GROW MY TREE. Thus, a current planting of trees serves as a basis for sustainable income generation for the local population.
  • Cultural awareness: Cultural traditions and needs of local communities are strictly taken into account.
  • Biodiversity fit: Only native tree species will be planted to protect the local flora and fauna and guarantee the long-term survival of the trees.

Why plant trees?

Trees are a natural wonder because they absorb CO2 from the air and use it as an energy source for wood, roots, leaves or needles. Furthermore, a tree, through photosynthesis can absorb approx. 22kg of CO2* per year and convert it to oxygen.

In Germany, through our consumption, nutrition, travel and energy consumption, we cause approx. 9,600 kg CO2 per year*. Each individual contributes to CO2 emissions in Germany and around the world and can also reduce annual per capita emissions at the same time. We cannot completely reduce our CO2 consumption. Therefore, we must ensure that our CO2 disappears from the air again.

If everyone were to plant as many trees as they emit CO2, the CO2-related climate change could be contained enormously.

Plant trees now

Tree planting and the global transformation

Planting trees is our passion and we are firmly convinced that this work is an essential pillar in the globally necessary transformation towards a more sustainable world. At the same time, we are aware of the criticism regarding the planting of trees against climate change and have dealt with this intensively.

Our position on this is: Planting trees allows actors (both individuals and companies) in our global system to neutralize their CO2 emissions. But this does not mean that planting trees replaces more conscious consumption or necessary legal environmental restrictions. That's why you can find tips for sustainable consumption on an individual level in our blog. Because we are convinced that every single one of us can make a great contribution!

We have to change on all levels and tree planting is an important lever that helps to stop climate change. At the same time, it empowers the local population to use their own resources sustainably and thus build a new model of global collaboration.

Sustainability Networks & Partnerships

Since October 2021, GROW MY TREE has been committed to UN Global Compact, an initiative in the area corporate responsibility and its principles in the areas of human rights, labour, environment and anti-corruption. Within UNGC, we are annually reporting on our progress with regards to implementing highest standards in the four categories of human rights, labour rights, environmental protection and anti-corruption. This is very important for us to evaluate and improve our operations and be as transparent as possible. You can access our August 2022 Communication on Progress here.

GROW MY TREE is a proud member of B.A.U.M. e.V. whose mission is to sensitize companies, municipalities and organizations to the concerns of preventive environmental protection as well as the vision of sustainable management and to support them in the ecologically effective, economically sensible and socially just implementation.

GROW MY TREE, as a green tech company, is always looking for new tech solutions and is in exchange with many universities as well as with the Greentech Alliance.

In addition, GROW MY TREE works with CarbonSpace, one of the most prominent players in the field of CO2 visualization of ecosystems, to constantly evaluate the CO2 values of reforestation projects and feed the values back to universities.

Criticism, questions, suggestions? We want to start the conversation with you!

Transparency is an absolute priority for us: If you have any questions or suggestions, please feel free to share your thoughts with us via We strive to answer all concerns promptly and take your comments seriously - because we want to achieve great things: Saving our Planet A and creating a better future together.

Below, we have already summarised and responded to some common criticisms - because we want to take every criticism seriously and communicate our mission clearly.

We hear this criticism very often - and it is justified where planting trees increases climate-damaging consumption patters, according to the motto "I planted a tree, now I'll drive to the supermarket 50 metres away". Therefore, we say clearly that planting trees is only one lever of many in the fight against climate change. This in no way replaces a rethinking of consumption - everyone is still called upon to shape their own lives as green as possible. That is why we provide many useful tips for sustainable living in everyday life for you in our blog.

Of course, hardly anyone manages to live "perfectly". Moreover, we in the Global North have a historically much higher CO2 footprint than people from Africa or Latin America, for example. Unfortunately, a change in our own consumption behaviour is not enough to compensate for the damage we have already caused. Therefore, planting trees is a way for us to do something good right now on our way to CO2 neutrality and a globally fairer world. And this in countries where, in addition to the positive effect on the climate, poverty can also be reduced and future poverty-related deforestation of existing primeval forests can thus be counteracted.

No question - the primeval forest must be protected and the planting of new trees does not justify cutting down existing forests! Fortunately, through our work, we can now create mixed forests whose permanent existence is assured. At the same time, by simultaneously planting agroforestry species, we manage to minimise the incentive to clear existing forests. By allowing smallholders to use the stock of new avocado or mango trees, for example, we counteract the main cause of illegal deforestation: Existential poverty. At the same time, the local communities learn how the topic of sustainability can be implemented in such a way that they also benefit from it and that climate protection and economic development are not opposites.

We believe that profit orientation ensures that more creative solutions are found, things run as efficiently as possible and are oriented towards growth. Therefore, we want to build a performance-oriented and competitive organisation that can best pursue our main goal: to plant as many trees as possible. To make tree planting as popular, easy and versatile as feasible, we invest in marketing, sales, software, technology and processes. This idea of innovation requires investments that we want to raise via our profit orientation. We believe that with this strategy we can ultimately plant more trees than pure non-profit organisations which are often dependent on donations. Your money does not end up in bureaucratic structures nor does it end up in exorbitant salaries. Instead, it goes into the expansion of our technology, offers, marketing & sales and thus fully into our mission to plant as many trees as possible. In addition, we have decided to donate 50% of all possible profits to sustainability research and reforestation.

We think that every non-profit organisation also has its role to play and that every customer should decide for themselves which offers suit them best. The main thing is that as many people as possible are inspired to plant trees and thus invest in a more sustainable future right now.