Data privacy

Name and address of the person responsible:

The person responsible within the meaning of the EU General Data Protection Regulation and other data protection regulations is:

Managing Director: Marcus Börner
Hasenheide 62
10967 Berlin

The data protection declaration is legally protected and may not be copied and reused.

We respect your data!

We are pleased that you are interested in our website. The trust of all visitors and customers, the security of your data and the protection of your privacy are of central importance to us. We therefore treat your personal data in accordance with the applicable statutory data protection regulations and this data protection declaration. Personal data is information that can be used to find out your identity, such as your real name, address or telephone number. If you view and use our website without registering or otherwise expressly providing us with any information, we process the data that is transmitted to us with every request from your browser (see "Protocol data" below). If you expressly provide us with personal data (e.g. via our contact form), this is only for the purpose or the respective order. We would like to point out that data transmission on the Internet can never be fully protected against access by third parties.
In the following we would like to explain in more detail which data we process when and for what purpose. It explains how our offered services work and how the protection of your personal data is guaranteed.

Legal basis for the processing of personal data

If we obtain the data subject's consent for the processing of personal data, Art. 6 para. 1 lit. a GDPR as the legal basis.
For the processing of personal data, which is necessary for the performance of a contract to which the data subject is a party, Art. 6 para. 1 lit. b GDPR as the legal basis. 
This also applies to processing operations that are necessary to carry out pre-contractual measures.
If processing of personal data is necessary to fulfill a legal obligation to which our company is subject, Art. 6 para. 1 lit. c GDPR as the legal basis.
In the event that vital interests of the data subject or another natural person require the processing of personal data, Art. 6 para. 1 lit. d GDPR serves as the legal basis.
If processing is necessary to safeguard the legitimate interests of our company or a third party and if the interests, fundamental rights and freedoms of the data subject do not outweigh the former interest, Art. 6 Para. 1 lit. f GDPR as the legal basis for data processing.

Deletion of data and duration of storage

The personal data of the data subject will be deleted as soon as the purpose of storage no longer applies. Storage can also take place if this has been provided for by European or national laws or other regulations to which the person responsible is subject. The data will also be blocked or deleted if a storage period prescribed by the aforementioned regulations expires, unless there is a need for further storage of the data for the conclusion or fulfillment of a contract.

Your rights

You have a right to free information about the data we have stored about you and, if necessary, a right to correction, restriction of processing or deletion of this data. You also have the right to data portability. Finally, you also have the right to complain about the processing of your personal data by us to the data protection supervisory authority. We would also like to point out that you will process your personal data in the future in accordance with the legal requirements in accordance with. 21 GDPR at any time. The objection can be made in particular against processing for direct marketing purposes.

Provision of information

If you have any questions about the collection, processing or use of your personal data, for information, for the correction, blocking or deletion of data as well as for the revocation of any given consent or for objection to a specific use of data, please use the following email address. Address to us:

Log data

The automatic collection and storage of log data by the provider of the Internet services (provider) takes place because the processing of this data is technically necessary in order to display our website to you and to ensure stability and security. The log data includes the following information:

  • Date and time of the respective Internet address (URL) that was requested
  • URL that the visitor visited immediately before
  • Browser and language used
  • Operating system used and its interface
  • IP address and host name of the visitor
  • Access status / http status code
  • Amount of data transferred in each case

The transmission of this data to us takes place automatically and cannot be assigned to you personally with a reasonable amount of effort. The legal basis for processing this data is our legitimate interest in accordance with Art. 6 Paragraph 1 Sentence 1 lit. f GDPR, because this data processing is necessary for the operation and display of the website. The data will be deleted as soon as it is no longer required to achieve the purpose for which it was collected. In the case of the collection of data for the provision of the website, this is the case when the respective session has ended. The collection of the data for the provision of the website and the storage of the data in log files is absolutely necessary for the operation of the website. There is consequently no possibility for the user to object.


In order to make visiting our website attractive and to enable the use of certain functions, we use so-called cookies. These are small text files that are stored on your device and store certain information for exchange with our system. The legal basis for processing this data is Art. 6 Paragraph 1 Clause 1 lit. f GDPR. Some of the cookies we use are deleted after the end of the browser session, i.e. after closing the browser (transient cookies). These include in particular session or session cookies. These store a unique identifier (session ID). With this session ID different requests from your browser can be assigned to a common session. This means that your end device can be recognized if you return to our website during a session. Session cookies are also deleted when you log out.
Other cookies remain on your device for a specified period of time and enable us to recognize your browser or device the next time you visit (persistent cookies). If you log into your user account on our website and select the "stay logged in" option, we will use it persistent cookies to recognize your device the next time you visit after closing the browser. You then do not have to log in again.
“Please note that certain cookies are already set as soon as you enter our website. You can set your browser so that you are informed about the setting of cookies and decide individually whether to accept them or to exclude the acceptance of cookies for certain cases, in particular third-party cookies (third party cookies) or in general. If you do not accept cookies, the functionality of our website may be restricted for you.

Configuration of the cookie settings in the browser

You have the option of preventing cookies from being saved on your computer by making the appropriate browser settings. Every browser differs in the way it manages the cookie settings. 
This is described in the help menu of each browser, which explains how you can change your cookie settings. 
You can find these for the respective browser under the following links:
Internet Explorer ™:
Safari ™:
Chrome ™:
Firefox ™
Opera ™:

Google Adwords Conversion Tracking

This website also uses Google Conversion Tracking. Google Adwords places a cookie on your computer if you have reached our website via a Google ad. These cookies lose their validity after 30 days and are not used for personal identification. If the user visits certain pages of the Adwords customer's website and the cookie has not yet expired, Google and the customer can recognize that the user clicked on the ad and was redirected to this page. Every Adwords customer receives a different cookie. Cookies cannot therefore be tracked via the websites of Adwords customers. The information obtained using the conversion cookie is used to create conversion statistics for Adwords customers who have opted for conversion tracking.
Adwords customers find out the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, you will not receive any information that can be used to personally identify users. If you do not want to participate in the tracking process, you can also reject the setting of a cookie required for this - for example via a browser setting that generally deactivates the automatic setting of cookies. You can also deactivate cookies for conversion tracking by setting your browser so that cookies from the domain "" are blocked. You can find Google's data protection information on conversion tracking at
Link to Opt.Out:

Google Analytics

This website uses Google Analytics, a web analytics service provided by Google Inc., 1600 Amphitheater Parkway Mountain View, CA 94043, USA ("Google"). Google Analytics uses so-called "cookies", text files that are stored on your computer and that enable an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there. If IP anonymization is activated on this website, your IP address will be shortened beforehand by Google within member states of the European Union or in other signatory states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports and statistics on website activity and to provide other services related to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. You can prevent the storage of cookies by setting your browser software accordingly; however, we would like to point out that in this case you may not be able to fully use all functions of this website. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by using the browser plug-in available under the following link. Download and install in:
This website uses Google Analytics with the extension "_anonymizeIp ()". As a result, IP addresses are processed further in abbreviated form, according to Google, a personal relationship should be almost excluded. As far as the data collected about you is personal, it should be excluded immediately and the personal data should be deleted immediately. We use Google Analytics to analyze and regularly improve the use of our website. Using the statistics obtained, we can improve our offer and make it more interesting for you as a user. Google is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection law (
You can find more information about Google here:
Terms of use:, Overview of data protection:, as well as the data protection declaration:

Google AdWords remarketing

We use Google Adwords to advertise this website in Google search results and on third-party websites. For this purpose, the so-called remarketing cookie from Google is set when you visit our website, which automatically enables interest-based advertising using a pseudonymous CookieID and on the basis of the pages you visit. This serves to protect our legitimate interests in an optimal marketing of our website, which predominate in the context of a balance of interests, in accordance with Art. 6 Para. 1 S. 1 lit. f GDPR. After we have ceased to use Google AdWords Remarketing and the use of it has ended, the data collected in this context will be deleted.

Any further data processing will only take place if you have agreed with Google that your web and app browser history will be linked by Google to your Google account and information from your Google account will be used to personalize the advertisements that you place on the web see. If you are logged in to Google in this case while visiting our website, Google uses your data together with Google Analytics data to create and define target group lists for cross-device remarketing. To do this, Google temporarily links your personal data to Google Analytics data in order to form target groups.

Google AdWords Remarketing is an offer from Google LLC (
Google LLC is headquartered in the USA and is certified under the EU-US Privacy Shield. A current certificate can herebe seen. Due to this agreement between the USA and the European Commission, the latter has determined an appropriate level of data protection for companies certified under the Privacy Shield.

You can use the remarketing cookie this linkdeactivate. You can also register at the Digital Advertising AllianceInform about the setting of cookies and make settings for this.

Google Web Fonts

This website so-called web fonts, which are provided by Google. This is done so that fonts can be displayed consistently. When you visit a page, your browser loads the required web fonts into your browser memory. To do this, your browser must connect to Google's servers in the United States. This gives Google the information that our website was accessed via your IP address. Google Web Fonts are used in the interest of a uniform and appealing presentation of our website. This represents a legitimate interest within the meaning of Art. 6 Para. 1 lit. f GDPR. If your browser does not support Google Web Fonts, a standard font will be used by your computer.
You can find more information about Google Web Fonts at in Google’s privacy policy:

Sending our email newsletter via "Mailjet"

We use the information provided in this section to clarify how the registration, sending, evaluation and content of our email newsletter are structured. If you subscribe to our e-mail newsletter and want to read it regularly, your registration with a valid e-mail address and therefore your consent to the processing of your personal data by us is required. Please note the declaration of consent on the registration form for the newsletter.
Before sending the newsletter, you must expressly confirm to us in the so-called double opt-in procedure that we should activate the email newsletter service for you. We do this to prevent third-party email addresses from being used for registrations. You will receive a confirmation and authorization email from us asking you to click on the link contained in this email and to confirm that you would like to receive our newsletter. If there is no confirmation on your part, your personal data will be stored for an indefinite period, unless you want to explicitly delete it.
In connection with the registration, in addition to the e-mail address, the time of registration, the time of confirmation, the IP address and the consent text are stored and we use the e-mail address only for the delivery of the newsletter unless you expressly indicate otherwise have agreed. Small, "invisible" files (beacons) that are sent with the newsletter can be used to carry out various evaluations to improve our offers. The IP address, browser, time of access and opening of the newsletter and click behavior on links contained in the newsletter are recorded and statistically evaluated.
The newsletter is sent based on the consent of the recipient in accordance with Art. 6 para. 1 lit. a, Art. 7 GDPR in conjunction with Section 7 (2) No. 3 UWG. The analysis of the opening and click rates is based on our legitimate interest in accordance with. Art. 6 para. 1 lit. f GDPR. It is our interest to create the most suitable offers for our users, to achieve this by analyzing user behavior and to continuously optimize it.
Service provider for the dispatch: The dispatch of the newsletter takes place with the help of the Mailjet GmbH, Rankestrasse 21, 10789 Berlin, Germany (hereinafter referred to as "dispatch service provider"). The privacy policy of the shipping service provider can be found at We have concluded a data processing agreement with the provider in accordance with a contract for order processing in accordance with Art. 28 GDPR.
You can cancel the receipt by withdrawing your consent. You can unsubscribe from the newsletter at any time. Please use the link provided in the newsletter.

Our online presence on Facebook, Google, Twitter, Instagram, Pinterest

Our presence on social networks and platforms serves for better, active communication with our customers and prospects. We provide information there about our products and ongoing special promotions.
When you visit our online presence on social media, your data can be automatically collected and stored for market research and advertising purposes. So-called usage profiles are created from this data using pseudonyms. These can be used to e.g. Place advertisements inside and outside the platforms that are believed to be in your interests. For this purpose, cookies are generally used on your end device. The visitor behavior and the interests of the users are stored in these cookies. According to Art. 6 para. 1 lit. f. GDPR to protect our legitimate interests, which outweigh our interests, in an optimized presentation of our offer and effective communication with customers and prospects. If you are asked for consent (consent) to data processing by the respective social media platform operators, e.g. with the help of a checkbox, the legal basis for data processing is Art. 6 Para. 1 lit. a GDPR.
As far as the aforementioned social media platforms are headquartered in the USA, the following applies: For the USA, the European Commission has passed an adequacy decision. This goes back to the EU-US Privacy Shield. A current certificate for the respective company can herebe seen.
The detailed information on the processing and use of data by the providers on their pages as well as a contact option and your rights and settings options to protect your privacy, in particular options for objection (opt-out), can be found in the privacy policy of the providers linked below. If you still need help with this, you can contact us.
Google / YouTube:

Opposition option (opt-out):
Google / YouTube:

Facebook Pixel and Facebook Custom Audiences

Facebook conversion tracking, the so-called “Facebook pixel” of the social network Facebook, is used on our website for the purpose of analyzing and optimizing our website. The provider of these services is Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA. If you are based in the EU, the provider of the services is Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland (hereinafter "Facebook").
By using the Facebook pixel, Facebook is able, on the one hand, to identify and determine the visitors to our website as a potential target group for the display of advertisements (so-called "Facebook ads"). So we use the Facebook pixel to only display the Facebook ads we have placed to those Facebook users who have shown an interest in our website or who have certain characteristics (interests that are determined based on visited websites etc.) . We transmit this information to Facebook and thereby form so-called “custom audiences”. By using the Facebook pixel, we want above all to ensure that our Facebook ads correspond to the potential interest of the visitors and are not perceived as a nuisance. By using the Facebook pixel, we can statistically understand the effectiveness of the Facebook ads and for the purpose of market research. We analyze whether visitors are forwarded to our website after clicking on a Facebook ad, i.e. whether a so-called "conversion" takes place.
There are general instructions on how Facebook processes the data Further information and details about the Facebook pixel can be found here: Facebook is certified under the Privacy Shield and thus offers a guarantee to comply with the European level of data protection ( You can object to the recording by the Facebook pixel and the use of your data to display Facebook ads. To set which types of advertisements are displayed to you within Facebook, you can call up the page set up by Facebook and there follow the instructions on the settings for usage-based advertising: The settings are platform independent, i.e. they are adopted for all devices, such as desktop computers or mobile devices.

Use of social plugins from Facebook, Google, Twitter, Instagram, Pinterest

So-called social plugins ("plugins") from social networks are used on our website. 
When you visit a page on our website that contains such a plugin, your browser establishes a direct connection to the Facebook, Google, Twitter or Instagram servers. The content of the plugin is transmitted directly to your browser by the respective provider and integrated into the page. By integrating the plugins, the providers receive the information that your browser has accessed the corresponding page of our website, even if you do not have a profile or are not currently logged in. This information (including your IP address) is sent from your browser directly to a server of the respective provider (possibly to the USA) and stored there. If you are logged in to one of the services, the providers can assign your visit to our website to your profile in the respective social network. If you interact with the plugins, for example by pressing the "Like" or the "Share" button, the corresponding information is also transmitted directly to a server of the provider and stored there. The information is also published on the social network and shown to your contacts there. This serves to safeguard our legitimate interests, which predominate in the context of a balance of interests, in an optimal marketing of our offer in accordance with Art. 6 Para. 1 S. 1 lit. f GDPR. 
For the purpose and scope of the data collection and the further processing and use of the data by the provider, as well as a contact option and your rights and settings options to protect your privacy, please refer to the privacy policy of the provider.

If you do not want the social networks to directly assign the data collected via our website to your profile in the respective service, you must log out of the corresponding service before visiting our website. You can also completely prevent the plugins from loading with add-ons for your browser, e.g. B. with the script blocker "NoScript" (


Our website uses YouTube functions. When you visit our website, a connection to the YouTube servers is only established after clicking on a video. The YouTube server is informed which of our pages you have visited. If you are logged into your YouTube account, you give YouTube the possibility to assign your user behavior directly to your personal YouTube profile. You can avoid this by logging out of your YouTube account. The data collected by YouTube is transmitted to the USA, which, according to the GDPR, is considered a third country with an unsafe level of data protection. We have no knowledge of the further processing and the duration of the storage. The legal basis for processing the data is Art. 6 Para. 1 lit. a GDPR.
Further information on the treatment of user data by YouTube can be found in YouTube's data protection declaration at:
The service is operated by YouTube LLC, 901 Cherry Ave., San Bruno, CA 94066, USA; a company that belongs to Google.

Amazon affiliate program

We participate in the Amazon EU partner program. On our site, advertisements and links from are integrated, where we can earn money by reimbursing advertising costs. 
Amazon uses cookies to identify the origin of the orders. This enables Amazon to understand that you have clicked on the partner link or the partner ad on our website. This processing (storage of “Amazon cookies”) is based on Art. 6 lit. f GDPR. As as the operator of the website, we have a legitimate interest in this, since only this offers the technical possibility of determining the amount of our partner's remuneration.
We have no knowledge of the further type of processing and the duration of the storage of the data. We cannot rule out that data is transferred to the USA, which in the GDPR is considered a third country with an unsafe level of data protection. For more information about Amazon's data usage, see Amazon's privacy policy:

SSL encryption

For security reasons, our website uses SSL encryption (Secure Sockets Layer). This protects transmitted data and cannot be read by third parties. You can recognize successful encryption by the fact that the protocol name in the status bar of the browser changes from “http: //” to “https: //” and that a closed lock symbol is visible there.

Web hosting via united-domains

We use the services of united-domains AG, Gautinger Strasse 10, 82319 Starnberg, Germany for web hosting for our websites and have concluded a contract for order processing in accordance with Art. 28 GDPR with united-domains. For more information, see united-domains' privacy policy at The legal basis is our legitimate interest in operating and maintaining the operational security of this website in accordance with Art. 6 Para. 1 S. 1 lit. f GDPR.

contact form

You can contact us electronically using the contact form provided by us. Our contact form indicates which data is mandatory and which can be entered voluntarily. All data entered are stored by us and used exclusively for the purpose of answering your inquiries. In addition, your IP address and the date and time of registration are saved. Your personal data will be deleted as soon as the storage is no longer required for this purpose or we will restrict processing if there are statutory retention requirements. The legal basis for the processing of the data is the implementation of a pre-contractual measure by your request in accordance with Art. 6 para. 1 lit. b GDPR.


If you leave a comment on our website, the following data will be saved in connection with it:
The chosen username
Date and time of the comment

Your email address

We need your email address in order to be able to contact you if third parties object to your comments as unlawful. The legal basis is Art. 6 Paragraph 1 lit. b and f GDPR.

System and information security

We secure our website and our other systems through technical and organizational measures against loss, destruction, access, modification or distribution of the stored data by unauthorized persons. Despite controls, complete protection against all dangers is not possible. Simply by connecting to the Internet and the resulting technical possibilities, no guarantee can be given that content and the flow of information will not be viewed and recorded by third parties.

Objection to unauthorized advertising by email

As part of the imprint obligation according to § 5 TMG, we have published general contact details and an e-mail address on our website. We hereby object to the use of this contact data for the unsolicited sending of information material, advertising or spam mails, which we have not explicitly requested.

Status of the data protection declaration: April 15, 2020